SEO Press Releases: How to Write them and Where to Submit Them
92SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords.
Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the page) on Google. This screenshot was taken in February of 2008. The press release was distributed four months earlier in November of 2007. Note that seven competing companies are paying for Pay Per Click ads to show up on page one of Google for this search term! The cost-per-click for this company’s keywords can be as high as $5 or more per click.
Why I Created This Hub
I created this hub for two important reasons. The first is that many traditional marketing and PR firms are stuck writing and publishing press releases the 'old' way. They are not taking advantage of the search engine optimization potential that could help their client's increase the visibility of their press releases in the search engine and improve the position of their websites in the search engine results page. As a marketing professional, I don't like knowing that clients, even if they are not mine, are not receiving all of the value possible for the the price they are paying for press releases.
The second reason is that writing and submitting press releases is a marketing tool that even small businesses can afford to do in order to gain more visibility online and strengthen the position of their website in the search engine rankings. As someone who bootstrapped a business on a shoestring budget, I have a great deal of passion for entrepreneurs with great products and services but little capital to promote themselves.
Why Publish SEO Press Releases?
There are plenty of benefits of SEO press releases if you do them correctly:
- Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
- Visibility in search engines
- Ranking in Google News and Yahoo News for your keywords
- Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
- Potential media coverage
- Can help your new website escape from the “Google Sandbox” quickly
Here's an entertaining video about how press releases work in today's online world:
Press Releases in Plain English
Why In The Heck Should You Believe Me?
Good question. There is so much crap out there on the internet, we've got to really be discerning about who we believe. I’ve spent 2 years researching press release submission sites, doing tests on scores of SEO press releases, testing the results of different PR distribution points, and analyzing the results. I’ve spent hours on the phone with people from the major players in PR distribution.
I’ve played with different writing styles, made mistakes, pushed the limits of linking and promotion to find out just how far I could go before having a press release rejected. After all of this, I’ve developed a formula that works consistently.
There are two critical pieces of getting results with an SEO press release:
- Writing the release
- Distributing the release
Doing either of these ineffectively can and will undermine your results. This hub will cover everything you need to know about writing and submitting SEO press releases.
What is an "SEO Press Release?"
An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help boost it's position in the search engine rankings.
Aren't Press Releases "Old?"
I kind of like the fact that most people don't realize how valuable a press release can be because it means more opportunity for me and my clients!
Some people think press releases are some old and boring marketing method from the past. That's because they were! Today's press releases are a lot more fun. They can include video, links, pictures, social media buttons and more.
An Example of an "Old" Press Release
An Example of Today's SEO Press Release
SEO Press Release Writing Step One: Identifying Keywords
Before you write the very first word of your press release, you must know which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.
If you’re a writer working with an SEO company, be sure to get the keywords from the SEO company before starting. If you’re writing for your own site and haven’t yet chosen keywords, I recommend WordTracker for choosing keywords. Though WordTracker is a paid service, they also have a FREE trial version that will give you a good idea about which keywords to optimize for and which ones will bring you the best results.
I highly recommend watching this video tutorial to learn how to use Word Tracker more effectively:
Quick WordTracker Tutorial
Optimize For Long Tail Keywords
Long tail keywords are those that are less competitive and less searched for, but collectively generate more total searches than your general, highly competitive terms.
Elements of A Press Release
There are 5 technical parts of a press release:
- Title
- Summary
- Body
- About the Company
- Press Contact
Title: Include the keyword phrase in the title. The title should not exceed 100 characters.
Summary: Give a synopsis of the press release in 1-2 sentences using 1-2 secondary keywords. The length of the summary should not exceed 240 characters.
Body: Writing subjectively and in the third person, give the details of your news. Length should be at least 300 words and include 1-2 quotes and 3-4 keyword phrases.
About the Company: In 2-3 sentences, give your company’s ‘elevator pitch’ writing in third person. Include a link to your homepage in the summary (preferably in anchor text.)
Press Contact: Designate one person who will consistently be the media contact for the company. This can be anyone in the company, including yourself. Gather the name, address, phone, email, and website of the press contact – many press release publishers will not accept your submission without contact details. If you are optimizing for your name, you may want to include your name as the press contact.
Step 2: Optimizing the Title
There are two things to think about when creating a title and these two things can contradict each other.
- Positioning your search term
- Creating an irresistibly-clickable title
While you’ll want to try and do both with the same headline, you often need to sacrifice one for the other. Though this goes against convention, if you have to choose, pick keyword over clickable.
You may be thinking… “What!?!? Did she really just say that?” Yes, I did. And I’ll tell you why. I’ll also tell you why you’ll want to create a second headline that you’ll use when submitting your press release to certain viral distribution points.
Why You’d Want to Sacrifice Uber-Clickable for Keywords
- The title of the press release often becomes the title tag on PR distribution sites and the title tag is a very important part of what helps a page rank for a search term.
- The title of the press release is going to be in big bold letters on the search page. If a user searches for “women’s recovery retreat,” they should instantly realize that this result is relevant.
Many of the distribution points that I use allow you to upload your releases, but don’t really syndicate them across mass audiences. Google comes around to crawl these news sites regularly and indexes new pages, thus making them available for search.
Creating a Second Irresistibly-Clickable Title for PR Web
PR Web is useful for pushing press release titles out to massive numbers of viewers. Instead of just sitting on a server waiting to be found, the headlines are syndicated on thousands of websites and blogs that offer RSS news feeds to their readers. In this case, you’ll want the title to really capture the reader’s attention to invite them to click. Because the title gets massive exposure it's better to create a catchier headline when you submit a press release through PR Web.
Step 3: Optimizing the Summary
Most press release distribution points will ask for a summary of your press release. You’ll want to include some additional keyword phrases in the summary that are different than those in the title to maximize exposure for these phrases.
Why Optimizing Throughout the Press Release is so Important
Search engines will pick out parts of the press release that include the searched keywords to use as the summary in the search engine results:
Step 4: Optimizing the Body of the Press Release
After reading the last section about how search engines find the text for the results page summary, you’ve probably realized the importance of optimizing the body of the press release for keywords.
The following image shows an image of this press release in its original Word Document format. Just about every single element of the press release is crafted in this format for a very specific reason.
Optimized Parts of an SEO Press Release
Step 5: Writing Your Press Release
Press releases have a definite flavor, style, and premise that differs from other types of published media. In this section, we’ll talk about:
- Press release topics
- Voice
- Quotes
- Parts of a press release
Choosing Press Release Topics
Many clients that I talk with wrongly assume that they don’t have anything newsworthy to talk about. Yet after digging for just a few minutes, I usually uncover a wealth of great topics to write about!
Your news doesn’t need to be earth-shattering to be newsworthy. There are plenty of things happening in your business or on your blog that can be considered newsworthy:
- New product/service/program
- New published report/e-book/interview
- New strategic partnership or hire
If you think about it, you can probably take some of the things you are already doing and turn them into newsworthy press release material.
Let’s say that you observed by looking at your blog stats that readers that come to your blog from social media sources tend to stick around longer than from direct search engine traffic. At this point, it’s just an observation. But if you were to create a 1-2 page report on your findings and offer it as a download on your blog – it becomes news of a new published report!
If you challenge yourself to produce one press release per month, you will likely start thinking differently about how you conduct your business. Knowing that you will need to produce a monthly press release will force you to come up with lots of new material and developments for your business that can only improve your value to your target audience.
However, it is important that your press release have newsworthy value. Since they are so easy to submit, a lot of junk is being distributed and is diluting the value of press releases. If we want press releases to continue being viewed as high quality material, we all have to do our part in making sure that we are publishing on topics that are valuable.
Voice
In the past, a press release was sent to the media to provide journalists and editors with topics to write about. Today, press releases are published on the web and often viewed by the end user, as well as traditional journalists and new media journalists (bloggers).
Because your target audience will likely be the reader of your press release, it’s important to provide a message that will resonate with your audience. However, the release must be written in a way that does not make it appear completely obvious that you are talking directly to your target audience.
Always write the press release from a third-person perspective, never in a first-person perspective. The press release should seem very objective.
Getting Rid of “You”
One mistake that I see a lot of companies make when they send me press releases to review is to include the word “you” in the press release. Using the word “you” in a press release can cause your press release to be rejected for “too much advertising language.” But that doesn’t mean that you cannot advertise – that’s the whole point of the press release! You just have to word your “advertisement” more subjectively. Here’s an example:
“You can find dozens of recipes for meatballs and upcoming restaurant events by visiting our website at...”
Press release publishers will often reject such a directive statement. Instead, you’ll want to phrase this sentence like this:
“Meatball enthusiasts can visit... for a variety of meatball recipes and information on upcoming Meatball House events.”
Quoting People in SEO Press Releases
The place for blatant self-promotion is in the quotes! The text residing inside the quote can be as subjective and self-promotional as you want. Quotes can be the powerful sales tool in a press release. When I write press releases for clients, these quotes are part of the sales strategy. I write the quotes myself in order to flow with the entire message, and then let the client approve them – not the other way around.
Another purpose of quotes when using PR Web is to serve as an attention grabber and a summary to entice visitors to read the entire press release. The reason this works with PR Web is because of a feature called “Quotables” that randomly pulls quotes out of the press release and enlarges them as an inset in the body of the press release.
Example of PR Web's "Quotables" Feature
Things to Remember About Quotables:
- This feature is only available with a $120, $200, or $360 PR Web upgrade.
- If you have 3 different quotations in your press release, it will randomly select one quote to feature and then randomly select another quote with each page load. If you have one powerful message in your quotes, you may want to make this the only quote in the press release to give it more visibility.
- Quotables only pulls what is between two quotation marks. Don’t cut a single thought in half with the name of the person being quoted. This works great on paper, but it looks ridiculous when the Quotables feature picks it up.
"However,” explains Houston, “we're not operating a resort. Every moment of the 3-month program is designed to achieve the center's ultimate goal; to help residents develop the life skills and habits of a sober lifestyle."
(The word “However” was picked up by Quotables)
- Quotables will pull anything in quotes – even if it’s just a single word that you have placed in quotes for a completely “different” reason. If you need to use quotes around a single word, use ‘single quotation marks.’
Mark Houston Recovery was heralded as an innovative "outside the box" alcohol and drug recovery center in last month's issue of Treatment Magazine for its personal approach to treatment.
(The term “outside the box” was picked up by Quotables)
Where to Submit SEO Press Releases
I've published the second part of this tutorial, "Where and How to Submit SEO Press Releases" on SlideShare. This slideshow will show you where – but more importantly how – to submit your press releases to various press release distributors to get the most benefit from your press release.
My business partner Tara and I also created our own press release submission site where you can submit free press releases or submit SEO press releases for a minimal $6 upgrade. After using press release submission sites for years, we created this one with all of the feautes that we wanted in a press release site.
Every press release submission service has its own little quirks and oddities that you want to be aware of before submitting.You can use the slideshow as a reference guide, flipping to the slide you need during the submission process.
Eight Tips for Creating Killer Press Releases
I've talked about some of the "technical" aspects of writing an SEO press release. This video shows you how to create a powerful message to make your press release appeal to humans, not just search engines:
Helpful Resources
- How to Write a Social Media Press Release
Muhammad Saleem writes at Copyblogger about some ideas for getting the social media community interested in your press release. - How to Find a Story That Journalists Will Bite Your Hand Off For
Amber McNaught, a former journalist, explains how to write a press release that stands out from the crowd. - Six Proven Secrets to Writing a Trash-Proof Press Release
Andrew Seidel gives some examples of how to keep your press release out of the trash can.
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Thanks Joe! If you have any questions after reading - feel free to ask in the comments section - I'm happy to help!
Christine,
Just got done reading and am impressed with the information. Valuable information that I am sure will be useful. Thank you for sharing.
Joe
Thank you Joe! I just visited your profile and can see that we have a lot in common :) I'm headed back over to read your hub on getting published in magazines and newspapers right now!
Great Stuff Christine, I found your blog the other day and also bought your freelancing guide. Very informative with lots fo free goodies on your site too!
thanks for sharing.. your hub is really nice..and complete.. but in seo, i seldom use press releases
Very nicely laid-out. Press releases are something I will start using as soon as I fight the fear of PR. I just have to right ONE pr to get the balls rolling, but still need some inspiration.
Thanks Christine,
This is a great hub page. Now I know what I need to do to make my press releases to stand out and optimized for the web. I appreciate your efforts.
Peter K.Mr. VRE
Wow, wow, wow! Well written hub page. I really appreciate this information. I will be looking forward to hearing more from you.
Holly Powell
@ jhulott: Thank you for your comment - and for picking up my ebook! You've got a ton of of great information in your Hubs!
@ Samantha: I've found press releases to be incredibly useful! Just the other day, I published a press release for a new keyword I was targeting and within 12 hours it was ranking in 4 spots on the first page of Google - wow! A day later, it's holding in 2 spots on page 1 and 4 spots on page 2. Definitely give it a try!
@ charlemont: You're right - taking that first step is always the hardest part. It's ok if you don't do everything right the first time - just the act of getting out there and trying it is so valuable!
@ Mr_VRE: I'm so glad you liked it and found some ways to make your press release more visible online :)
@ gutzmediatraining: Hi Holly - thanks! I'm really enjoying your Hubs as well and am so glad to hear that you found some valuable info here that can help you promote your business!
good job
Christine,
What a wonderful hub. You laid out what people need for SEO clearly and effectively. A well done presentation.
Christine, thanks for the great info! A quick question for you: is it true that press releaze should be only written if company really has news to announce and in any other cases a simple article would be enough?
Great information and very well organized. This is a rare find.
@ kismat: thanks!
@ askweb20: Glad to meet you - you've got some excellent hubs that I can see I'll be spending some time on!!
@ seohowto: I definitely beleive that press releases should be written only when a company has something to announce. it doesn't have to be something earth shattering - but if it is something that will be of interest to people then a press release is a wonderful way to get the word out!
@ Technology Blogger: Thanks - and I enjoyed reading your posts about HubPages vs. Squidoo - very interesting!
lots of great info here..
Here is a true diamond for sure. Lots of well organized and easy to understand information. Thanks in bunches.
Really good stuff... TBH I was a bit miffed at being sent over to the slide show when you could have added the info here... but it was worth the visit. Thanks I will definietely be taking a look at this.Out of interest, what is your view on using article directories... that seems to be a numbers game, i.e. you need a LOT of submissions to get any where... I was wondering if that was your experience?
Hello again,I should have asked... what is the long term effect of these submissions? I mean I am thinking that when articles are released they are up front on the press sites meaining they ranke well, but over time these pages will be pushed out by newer releases... so... how valuable are the archive pages?Like your site / blog design BTW
Super, I have been looking for a page like this to explain seo PR to my client for ages, and now I have found one, thanks.
Christine, WOW is all I can say! Well written and full of value.
Ok! This is a hub to reckon with! I love that you are very meticulous. I am definitely coming back to visit and take notes and implement these strategies. Now this is what it means to give value! Kudos Chica!
Very Informative - much appreciated. - Love Light and Laughter...Neil
Wow, this is amazing. I am a PR student and I am very interested in SEO. It's nice to see the two working together here!
Very informative. Thank you for the information!
What an informative hub. Thanks for the resource. I'm writing a press release and distribute it tomorrow. So this advice was perfectly timed for me.
Thabks for all the info here, I will be using anchor texts a lot more now to gain links to my sites from press release sites.
I like, I like It A lot.
Thank you for the great info.
It resonates with you passion for "well-thought-of" writing.
Rico
Thanks for such informative release , I will definitely look upon these ideas before writing a Press Release..
i found the information very nice. Am an aspiring writer from India.....will anyone of you tell me tips to write for european people. Means i wanna know what kind and lvel of language (english), they prefer. Also, anyone tell me how exactly press releases look like.........even contact me one on one at 1987kulbhushan@gmail.com
oh yes.............i find sometimes keywords not inspire me to write catchy headlines
Thanks you have really given us some great info... Keep up the good work!!!
These are all great ideas for making money online I just posted a new hub explaining how to make a ton of easy cash on the internet using directory script.
Nice. I've never done a press release, but after reading this, I'll definitely have to try this out and use it myself!
THis is all new to me but seems it would be very useful imaking money with Blogging in a certains style
Excellent guide, this really needs to rank higher in google because I just spent way to much time reading unhelpful things before I found this.
Hello Christine,
I just wanted to say how pleased I am with the information that I found on your web site. It is a great guide for beginners as well as pros.
Sincerely,
Christopher Arnell
El Dorado SEO
Christine, this is an incredible hub, packed with a ton of information. Had to read it a couple times to let it sink in. I have not done much with PR, a little bit with articles, but I think there can be a lot of similarity of what you do with PR that can cross over to articles, maybe I am wrong.
Anyway, great information, sparked quite a few ideas for me, I appreciate you sharing your expertise,
Mike Witt
Christine, i am new in this field of internet marketing and i dont understand a thing about press release advantages you talked about. The first advantage is to have a higher rank in search engines index, based on backlinks, right? But i noticed that articles in the press release sites, i mean the exact page where the article are located, usually have a PR of Zero. how can this improve the PR for the site you add links? Although the main page has a big PR of 6 or 7.
office@rdnetwork.ro
I have never found anything so in-depth in regards to press releases. I am just starting my own online business and I found your article very helpful! Thanks for the information!
Hi Christine - your article is definitely an eye-opener for SEO Strategists. Thanks for your contribution.
This is definitley the MOST INSIGHTFUL information I ever even seen re: SEO Press Release.
Thank you for this INCREDIBLE nugget of KNOWLEDGE,
David D. Ju'Don
Absolutely excellent. New something about the subject but was missing pieces. This gave me the data that was lacking and was interesting too. Thanks, so much.
Incredible Hub Christine,I had been looking how to info on press releases and wola I found your hub.Thanks for the insightful information.
Kevin,
This was one of the most informative and descriptive tutorials I have ever seen on the subject. Thanks for sharing your expertise.
Verry cool video. I liked the article and I'm refering others to come visit your hub.
Very informative. I will definitely give SEO press releases a go. They seem like a great way to draw both traffic and PR.
Been looking for this kind of information all over. Press releases help in backlinks and thats what ive been looking for.
I was searching seo press release and found this.... great resource
I have been searching all over trying to find the correct way to write a proper press release. This is some valuable information and I will be using this to my benefit.
great article!
Excellent guide to press releases. If done properly they really can have a very positive effect on SEO.
Good post and excellent information for SEO PR. - Hemang
very ...<<seo>>. Congratulations.
I have always been told that Press Releases are great for seo value, but never been told how to go about, alot of great information here, just bookmarked the hubpages. Thanks for sharing!
Highly detailed piece. I'd have to say you've stuck to your own tips in producing a good 'modern' press release writing guide, one with the search engines and modern frantic searcher as audience. In putting together such a guide in the SEO era, you've also explained the context of online searches. I can tell because I'm an Internet marketing enthusiast myself.
Great article and well planed layout. You cover all aspect of old school vs new school. I think it is important to include all aspects of the 2.0 effect so viewers will get the whole picture of just how important the steps are followed and implemented into your PR.
Thanks Gary Rust
Christine-
Wow, excellent hub! My brain got so full I'll have to read this again in the morning. I've heard press releases can be a powerful tool but that there are a lot of details that must be done correctly to be effective. I'm going to try and do my first one this month (and every month thereafter of course) using your hub as my guide.
SEO Press Releases How to Write them and Where to Submit Them
it Was very well written, I support you, welcome to my hub
Yep you have done well here, started searching for this information and its all here in one place. Can you do another that is UK specific for me! :)
When you release a press release to a press release site, should you also add the release (via RSS) to your own site so that your site gets ownership of it?
This is the perfect article. I'm thinking about writing my first press release soon and I found this very useful!
I have performed backlink analysis for numerous sites that rank well for highly competitive terms. I have found only a few of them that appear to use press releases to improve their ranking. Are they missing the boat on this possibility? It seems like if this were a good strategy, I would see it used more often.
I guess your SEO process works, given this still comes up in a search on how to optimize a news release. Great stuff here!
Thanks for the information. One quick question. Is it ok to submit the same press release to numerous PR sites?
well explained....here is another seo hub...try this
more money only when more hits on your page...try SEO on webpages http://hubpages.com/hub/Search-Engine-optimization
I am very happy to read this topic. I have gained knowledge about press realease but i want take more knowledge about it with vidio.
Thankx
Jonsteve
WOW, great info on press releases! Press releases are very benefitial for your website since it passes authority links from Google.
Good tips! I urge anyone who is submitting these to submit them to http://localpressrelease.net too! :) It's free and seo friendly!
Great Tips. I have always wanted to write a press release to get backlinks. I think I will write one, following the info here
Very informative Hub Christine! We often use SEO press releases as part of our client's overall online marketing strategy because they are so effective at building backlinks. I think one point for everyone to remember is that these releases when distributed online have a lasting effect on your backlinks -- they only grow stronger with time.
Now I know just how to make a press release for my website.
Thanks!
Wow! Very Impressive!
Absolutely GREAT information! I know that it will take some time in order for me to get through all of this, but what I was able to get through, looks awesome!
Great hub, a crash course how to, and what to do with a PR. thanks
Thanks for making it easy to learn how to make a press release for my website.
Very well written hub .....
very much informative ......
Thank you very much for your great hub, for good advice, good wishes and support. Thanks for sharing your experience with all of us.
I really appreciate the breakouts (screen caps with call outs) on this. It really helps to illuminate just how SEO plays a significant role in writing a well crafted PR release for the web.
Just wrote a press release and submitted! and now reading this, doh!
Many thanks for the very informative article. I am started on my first SEO press release already! Wish me luck!
Great Information.. I am hearing about Optimization Everyday. But i dont know how to follow optimization rule to our site. You helped lot with this article very much..Thank You..Thank you verymuch for sharing.
Anthony Robinson
Great Information.. I am hearing about Optimization Everyday. But i dont know how to follow optimization rule to our site. You helped lot with this article very much..Thank You..Thank you verymuch for sharing.
Gervais Group LLC - Stupid SEO Company
Gervais Group LLC - A Fraud/Scammers SEO Services Company. Dont ever use this seo company because in terms of services they provide black hat seo and the result can be blacklisted
in search of your website. I am Robert Patrick from Los Angeles, USA. I contacted from them for seo services for my finance website and they told me that they will get me first page ranking
in search engine for the business keywords and charge me 1500 USD per month for that work. They promised me lots of things in starting before to start work on this project to get me in
confidence but once i paid them all money. The actual difference i notice:--
1. Dont Reply of my emails.
2. Never Send Report
3. Use Black Hat SEO even they say we dont do black hat seo services
4. Website was blacklisted in search engine
5. Start telling issue that website is not seo friendly and need more money to fix it to get the higher ranking in search engine which is not true.
6. My website has been blacklisted in search engine and i lost money as well with this stupid company.
I am doing that because I got a message then never use the fake seo company.
Thanks
Robert Patrik
Hi Christine OKelly, It helps me a lot and well guided.
Thanks.
And
Gervais Group LLC, the way you told it looks like you have been cheated by the seo company. I can assure you that tey are working for themselves not for you. Its realy sad. If you give me permission i can suggest you to contact me for better proposal in your favour. At webmasterscg.scg@gmail.com. I am performing all kinds of seo related things.
Thanks
Nilanja
Thanks for the tips! I have some on my Hub, too.
Superb post, will add a lot of value for people looking for posting press releases. You have truly educated nerds like me. Thank you so much.
Hello Christine,
Very Well Written article.I learn a lot about Press Release.Infact press realease can boost our ranking in Search Engines i realised it today.......... :) Once again Thanx a lot
Hi Christine,
I also wanted to take the opportunity to thank you for this detailed and informative article on Press releases. I am currently learning the dos and don'ts of internet press releases and your article is a great help. What I was wondering though: I have read on other websites, that the summary optimization should be 250 WORDS, you on the other hand write 250 CHARACTERS. Do search engines only consider the first 250 characters? It makes sense because 250 words would be pretty long.
Once again, many thanks for the article!
Sarah
Thanks for the great Hub.
I recently had a press release out rank my own site within 24 hours, it was at 6 in Google while my site was stuck back in 13th place.
I look forward to checking out your slideshow for more useful information.
great extensive info here thanks.
PR web have just launched a UK version of their press release distribution service which we're trying out at the moment
Great and extensive article!
I agree that Press releases are still important and maybe even more now that the quality of backlinks is more important than the quantity. So good links in good texts are top!
Speaking of which, I just recently did a press release last week for SEO purposes + integration into social bookmarking. 7 days later, the press release is now on over 21,100 sites and growing. Excellent for keyword campaigns.
3 days later, and my press release in google results went from 21,100 to almost 50,000. Best part is that I did this without paying anything for it.
Thank you for shedding some light on this. Your article is the best I have read so far for optimizing a press release.
Hi,
Thanks! This article continues to lead 2 years after! Suggest you put the comments in reverse chronological order.
Alok
I always submit press release and looking for good sites, this article is really helpful.
I have only just begun my journey into learning good SEO techniques and proactices, this has been a heavy read. Thank you though.
If I want press release to submit for Turkey then what would be the sites?
very useful thank u
Great post!!!... Wow, I'm impressed. I'm definitely going to re-read this and start using the tips here..
And of course, I'll be using it to promote my opportunity to others. I've had great success, and I haven't even used press releases.. Man, can't wait to add another funnel to my income stream..
Great work Christine for sharing your knowledge.
You don't understand the time I just saved.
Jay Ortega
WOW! So much valuable information...THANKS!
Great info, I was looking for the same.
Great info, it seems like you've really done your homework no this one and I appreciate it greatly. Thanks for sharing your insights.
Fantastic resource - this served as my starting point for leveraging online press releases. Use these tips!
Hey what if I don't own a domain name? could I have a press release that links to my squidoo page and still be profitable?
please respond at nbryant2326@yahoo.com
Great information on PR. I am glad I found your hub! I even bookmarked it.
George
I recently had a press release out rank my own site within 24 hours, it was at 6 in Google while my site was stuck back in 13th place.
I look forward to checking out your slideshow for more useful information.
Even in the always shifting world of SEO, after 2 years this hub still provides valuable guidance and useful resources. Thanks for sharing with your hub!
Great info. I will be submitting a press release after reading this. Thanks for the help.
Great info, it seems like you've really done your homework no this one and I appreciate it greatly. Thanks for sharing your insights
This is a great reading. Thanks for sharing this information. We have few readers who would like to read this stuff. We will pass it on to our readers for more feedback. We are dealing with seo firms and would like to get feedback from you too. This is a nice postings indeed. Thanking You. los angeles seo firm
wow.. thanks for sharing this info to us.
However, you can also check my blog for more latest SEO trens and info.
Thanks
wow.. thanks for sharing this info to us.
However, you can also check my blog for more latest SEO trens and info.
Thanks
I'm very impressed by your tutorial Thanks, we also are Affordable Social Media Marketing Service providers for online businesses Worldwide. and we are proud to use your advices thanks again.
I read a lot of PR and marketing content and I have to say this was the most help and practical that I have read on optimizing a PR. Thank you!
Good Stuff Thank you for information
I rarely print hubs - this is a printer! Rated it UP! Thank you very much - this is my next job duty.
Definitely rated up. This was really helpful - thanks! :)
extremely useful & practical
Very useful information. Thank you for sharing...I will submit using your advice.
Press releases are a great way to get to the first page of google, especially when you only have 120,000 results to compete with. If it was a less obscure search term, I doubt you would have got 5 on the first page though.
I agree. PR is a great way to build nice links especially if your release gets picked up by a nice big website with lots of authority power.
This is great, I have heard alot about this recently, and I'm an SEO expert (well specialist, just starting out) here's one of the sites I'm working on. One of the tricks I've learned is to Tie it to a news event, and there is the Vancouver Olympics coming up, I think I'll submit her services in regards to getting a job after the olympics, tell me what you think!
This is great, I have heard alot about this recently, and I'm an SEO expert (well specialist, just starting out) here's one of the sites I'm working on. One of the tricks I've learned is to Tie it to a news event, and there is the Vancouver Olympics coming up, I think I'll submit her services in regards to getting a job after the olympics, tell me what you think!
Thanks for giving information about Press release
after doing all your press releases, you might consider doing some link building for your website. Im using linkwheel as a part of my SEO.
for more info about LINKWHEEL please check my blogs.
It's true Press releases are very efficient for SEO too.
The content is really professional.
However, does google still use press releases to rank pages?
We are a small business company which provides Arabic, French and English translation services. Which press release website is the most SEO friendly and of real; help for us?
Almiaad Lingua for Translation
www.almiaad.com
info@almiaad.com
The content is really professional.
However, does google still use press releases to rank pages?
We are a small business company which provides Arabic, French and English translation services. Which press release website is the most SEO friendly and of real; help for us?
Almiaad Lingua for Translation
www.almiaad.com
info@almiaad.com
wow! what a great hub. Lots of valuable information.Thanks Christine for this GREAT hub.
Great hub. I totally agree with you. Submitting press releases can help you build link popularity for your website. Internet has changed the rule of the game. Small business can now take advantage of SEO
about to create our first press release tomorrow and i'm so glad i found this site tonight
Dear ,
We have highlighted your site as a great resource and we have a client in a related industry to you that is looking to spend money on linking opportunities
We have budget immediately available to sponsor & advertise on the most relevant sites in their industry and I would appreciate you confirm the following:
Do you have banner advertising available? If so what are the costs and sizes?
Do you have text link advertising available? If so what are the costs?
I look forward to your response and working with you in the future as a partner.
Kind Regards
Mike
Christine,
Great hub, many seo gurus recommend it.
Helpful post. You give all the detail while keeping it simple and organized. Thanks.
Amazing press release tips. How about use it with news result? Will make it better?
Thanks a lot for the info. I'll be using these tips wisely
Great information. I love the video on the solar powered toaster.
Thanks for you sharing.
This is an excellent article. Well written and very informative. i can see you put a lot of effort into this. Thank you.
Helpful post. You give all the detail while keeping it simple and organized. Thanks
Super Hubs !! and great Information :-)
I love this hub and keep coming back to it. I have just lauched a FREE press release site...
I have linked to this hub from my site ;)
Hello there. i just want to thank you for the share. I'm learning a lot and this is very useful for us. many many thanks.
Great hub and still relevant two years after you wrote it.
Press releases have more credibility among all the other publicity methods.
Hi! Yes, marketing gurus say the easiest and the quickest way to get into Google's front page is by "press release"
Thanks for creating a very valuable hub about creating press releases.
One question...Just 1 hub and PR4!...hub score 90!...154 followers!...How do you manage to get all? What's the secret?
...You must be very good at what you do!...Marketing!...Awesome!
Great advice. To see user feedback of these services read reviews at http://www.pressreleasereviews.com
Great hub packed with valuable information! Thanks for posting it.
A very practical Hub for SEO, this helped me a lot. Props to SEO, and props to you! Cheers
Christine,
I was laid off over a year ago and am having a tough time finding adequate work. So I decided to get involved with internet writing, specifically press releases. Out of all the info I've read to educate myself, this is perhaps the best. Thanks for making it available!
-Terry
thank buddy you are an "intelligent" seo.U were quite heplful]
Hi Christine, thanks for this great resource. Please add the following web sites for SEO press release services;
Thanks!
Thanks for sharing, great info and very usefull tips.
Christine, excellent information! Thank you for taking the time to post all the helpful advice and tips!
I know this may go against everything everyone is stating here, but here is some interesting info from the SEO guy at Google. He states that SEO is NOT HELPED by Press Releases...
"For ranking in Google, however, the main benefit of a press release is not direct links or PageRank from the press release directly; it’s primarily the people who decide to write an article and link because of that."
Here is the link:
http://www.mattcutts.com/blog/seo-article-in-newsw
Who should you trust more than the most powerful SEO guy in the land to give you the straight answer???
Email me if you have questions...
Regards,
Paul
paul.bruce@issuerdirect.com
Christine;
Honestly this is one of the most informative and useful hubs I have come across in a long time. I am bookmarking this page today. Thanks for the time and effort you obviously put into creating this exceptional hub.
I have never found anything so in-depth in regards to press releases. I am just starting my own online business and I found your article very helpful! Thanks for the information!
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Hey
very Informative post. Really great. Thanks for sharing.
thanks, this hubs is very informative
this is a great post....it really helped me jump into the world of press releases
Excellent article and one which people should follow - An excellent way to get onto Page 1 of Google and very valuable.
Very useful hub, thank you.
Hi Okelly
This is a greatest post related PR and SEO
Thanks a lot
Hi Christine. Thanks for this - it's one of the most informative posts I've come across on the subject of online PR and SEO. While press releases are an important part of off-page optimization, you also covered elements of one-page too!
I'll certainly be forwarding this on to my collegues.
Marcus
Brilliant Resource.
WOW Christine! One of the best Hub's I have seen. I will be bookmarking this and sharing with my colleagues and potential clients as well.
Great layout and flow!
Loved it !!!
Just trying to submit my first press release and this is a big help.
Thanks.
awesome work friend thanks a lot.........
I am totally impressed with your article well done and very informative I will have to read it several times to really get all of what you are saying so this one I will pfrint out!
Very well written. I also suggest to make a comparison in regards to press release service distribution network, and of course the cost of each service varies. The most expensive service may not be right for your company.
Cha
WOW Christine! One of the best Hub's I have seen. I will be bookmarking this and sharing with my colleagues and potential clients as well.
Great, full information article! I'm researching PR releases and you have this one won.
In order to gain value from the effort of creating press releases, one has to really stand out from the crowd. Christine offers some sage SEO Rockstar advice on how to be successful with using press releases as a powerful marketing tool.
it's very usefull,tks!~
Thanks for the useful information press releases really do help you gain exposure, I have done it several times and cant believe that people do not do it more often, maybe they just do not know about it?
Very thorough, complete and clear. Thanks for a great article!
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Ah ok great hub... :) I like it
I personally find WebWire's basic paid option to be worth the money.
I think it's around $18 a it distributes your press release immediately.
As long as you're not targeting anything too competitive, it will get you to the top of Google News within an hour or two
I was search for the ways to optimize the press releases and I came acros this website. I found this information very helpfull and implemented most of of it and was very successful. Thanks mate.
Very thorough article! I am just beginning to learn the basics of seo, hopefully I will be able to submit some press releases soon.
Very thorough article! This is a greatest post related PR and SEO
Thanks a lot
Thanks so much! I've searched the internet for about 1 hour but haven't found such useful info on writing press releases as I found in your hub page. I'd pay for this type of info. Thanks again!
Put horse before the cart. First creat a simple press release. Just focus 01 thing "News Worthy".
Then SEO, keywords in title, summary , body and backlink's anchor text.
This would make the professional press release...Thank's for following advice.
What a useful article - happy to have found it!
Great article. Thanks so much for sharing!
Christine,
This is a great article. Very well written.
What are your thoughts on free Press Release submission services which allow you to control the anchor text of the links in the PR?
Christine
Thanks for the great hub.I guess content,keywords and integrity makes for a good press release.
CHICAGO CONSULTANT
It is very nice note about press release.I learn from it.
This is one of the most useful articles I have ever read! Writing a press release isn't easy, especially for those who are blessed with copywriting skills. It can take hours and after all that work getting it right, you want to make sure you are distributing it correctly, or else all that hard work will have gone to waste!
I came to your hub through a google search. You've given small business owners some great advice here. Thanks!
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Great hub, thanks for the info! Will definitely be writing these for SEO in the future.
Thanks, this one is really helpful specially for amateurs who just embarked on press release writing.
I've found press releases to be incredibly useful! I think that press releases should be written only when a company has something to announce. You laid out what people need for SEO clearly and effectively.
Your site was great with interesting resources. Those thoughts is a huge help to anyone! keep sharing your ideas!
JK
Press release distribution
Thanks for the great article. I'm using it as a guide for writing my first press release. I'm promoting the launch of my new site. I'm wondering if it's ok to write a press release for something that's not incredibly newsworthy - i.e. the fact that I launched a new business service. But I'm giving it a try to see how it works.
i am using your tips on my business now thank u
Christine, Thanks so much for this! It really helped me clear some things up, and has some great info!
The information you provided really helps alot! Your lay-out was attractively appealing and easy to digest. Now, I will be able to put this 'stuff' to work. I have book-marked this page.
Awesome hub! Just moving into the Press Release world and this has been a massive source for guidance!
Many thanks, Andre
Wow, i've been looking to make the step towards press releases for a while now and this hub is a fantastic tool. Thank you very much.
A brandnew and free state-of-the-art seo environment for your press release submission and distribution is offered by http://www.widepr.com - We Wire Words.
Submission and distribution services on widepr.com come within a free account.
I actively used PR sites yet I found this hubpage extremely helpful. I learned some tips to improve my own press releases. Thx, Richard
Christine this article is very helpful to people just getting started with electronic PR and link building - great job on the article.
Please review my page about restaurant marketing and let me know your thoughts! Thanks http://hubpages.com/hub/Pizza-Menu-Printing-7-Ways
Nice blog! Great information. Building backlinks has been a "not-too-sure" area for most seo guys. Keep it coming. Thanks! http://www.marketingmeltingpot.net
Hi,
Great hub, thanks for the info!
hi the great article provide meaningful information. thanks for that submission.
For a free, quick and seo optimised press release try http://prquick.com.
This news PR agency helps reach a maximum audience through social media techniques.
Nice blog! Great information. Building backlinks has been a "not-too-sure" area for most seo guys. Keep it coming. Thanks!
A lot of great information here about an area of SEO that is very tricky.
Thank you I never knew what seo press was before and now i know and how I found you is because I am an amega global business owner and was quite excited to find an internet expert to help us get started online. Now we know how.... Especially as I am an internet marketer myself and know how hard it can be convert your traffic. Thanks. Aomos
Thanks for the great hub.I guess content,keywords and integrity makes for a good press release.
I've tried to submit around 1 PR per site, per month, and can honestly say that there HAS been a notable increase in both traffic and authority while I did this!
I've tried to submit around 1 PR per site, per month, and can honestly say that there HAS been a notable increase in both traffic and authority while I did this!
How i write the Press Realease for (www.instani.com) a Web Design Company?
Great idea, really help me improve my matched betting website
Wow Christine, great info! I've heard of press release before but never really took the time to find out what it actually is. Your hub provided WAY more than enough data!
Do you believe that paying for press release publishing is more beneficial than using free press release websites?
I read your hubs with interest as they are very well laid out and easy for a newbie like me to follow. Thank you for sharing it.
That was an extremely helpful article!
It has really encouraged me to start writing press releases; as I've always thought of it as an old-fashioned way of advertising.
Nice to read your blog and the information is very impressive.
Thanks..
Sweet! Nice tips. It's been my experience that a good press release can bump up a long tail keyword quite a ways.
This is was so fantastic, great job here in How to submit in Press Releases website, thanks!
read your hubs with interest as they are very well laid out and easy for a newbie like me to follow. Keep sahring more and more
Thanks
Great and extensive article!
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Diretório de Sites
Otimização de Sites
WOW! Its amazing that you can have that big of a result from a single Press Release. And thanks for the tip about qoutes to do the self promoting! Now I just need to make an awesome article to release!
i dont believe see, hey big man good job! many many thanks for this article!!! i thank you enough low. thanks, thanks, thanks!!!!
Seems like that would be duplicate content though.... Good for the short run but not the long run.
I love the example you used "womens recovery retreats" where you truly dominated the 1st page with all of your articles. Nice post and I will definitely bookmark your blog for future reference!
hi
Press releaes could also easily be used for articles submissions, which help with SEO. There are plenty of articles directories. Just google it.
Press releases are great way of getting some backlinks. The only problem is that most of the good directories tend to be quite expensive.
Press releases are great when they allow you to create the metas and titles for the page
Welcome to the Web 2.0 with all dancing and singing content :)
Any thoughts on local PR vs national or general? I have several PRs that I am ready to publish and just trying to figure the best way to publish for penetrating a local (ATL) market...
I have been using press releases to increase business awareness to my company as well as increase my ranking in the serps
It's strange to see an article about good writing with such sloppy capitalization. Please note that if you're not capitalizing words like "of," then words like "a" and "for" should be lowercase as well.
Great info this was the last part of my SEO puzzle
This is really nice information
Thanks
Great hub! I will be using some of these tips in an upcoming press release. Thanks for sharing!
Nice blog!!!!!!!!
Well done, I am looking for ways to improve the visibility of my site.
Thanks a lot ma men... this gave better ideas for my site
please check out mine its about top ten mosts
Thanks for the interesting post. As a fellow webmaster, I'm always looking for new SEO tips. Thanks again
Lots of responses, but I did not see anything about duplicate content. Does each PR need to contain unique content for the recommended submission sites?
I did not see anything about duplicate content. Does each PR require unique content for your recommended submission sites?
Excellent resource. Wish writer had done more comparison of various PR release sites. Great article none the less
Very informative. I will try this out for my used cars site. Thanks.
You did a great job at explaining about SEO Press Releases. Very thorough how you detail how to write them and where to submit them. We appreciate your efforts.
I found another site caled www.mycompanypr.com - this is focused on teh business sector. Its free as well
Yes I have also used http://www.mycompanypr.com - its easy to use and tends not to be full of rubbish that some of these free sites have :-)
Great to see your blog. It is really very interesting. Send Gifts & Flowers to India please visit.
great info, it's very useful because I'm trying to increase my local site : http://www.provestasi.blogspot.com to the top. Thanx
Thanks for all the great information. I was pitched to today by a PR distribution company online. They wanted me to purchase a large package to distribute my press release to a large number of media outlets but they said the only way it would be effective as far as SEO goes and links, etc... would be to send a new press release with them every month. Is that true in your expierence? I do not want to pay a large amount every month for this unless I know how much more effective it will be then only sending out one press release.
Thanks for the tipps, i will use them for my page
I would like to recommend few more Press releases websites which are really fruitful for us to get more traffic and high PR listing:
http://www.pressreleasesonline.co.uk
Do submit and see how it works for you!
nice info
:)
thanks
Good information! Very helpful indeed.
Thank
Write a Press Release its such a big deal. Thank for share with us this useful information.
thanks for s great source to get links, let me make this procedure primary in link building.
- Agraj
Your post is one among many others that i am going to keep in front of me as a reference guide. Very Useful and thorough. Well the number of Comments show your success on giving the best available knowledge regarding PR. Very Useful Post.
Excellent hub. You explain the subject very well. Will be putting this into practice. Thank you.
HiyaFound out nearly all of what I understand about search engine optimisation from web-sites and web-based tuts and so called gurus. I feel it has stood me in good sted seeing that I have started getting a few businesses more specifically within the Google Maps subject of seo. Would be interested to find out wherever you learned your Web optimization from. You can visit my website or message me on the email address I've supplied or contract me by twittercheersVince
Now this is without question a good hub about Search engine optimisation, Ive just simply launched my own own small business offering Seo services, Might you be kind enough to check it out and tell everyone exactly what you actually feel? Well, here's the website link > SEO Cardiff
Wow my heads still spinning! What an in depth study of press releases, excellent stuff. I feel I cant go wrong now.
Thanks Mart
Hi Christine, Great information! I must must admit to not knowing much about press releases(I was one of the people thinking it was a boring old method from the past:) This has really got me thinking, and is very thorough, thankyou! p.s. I especially liked the first video, that is a great way to present information in a way that anyone can understand.
Love it! ;)
I didn't realize press releases could still be effective. This is great information. I especially appreciate the example of the SEO press release with pictures, etc.
Wow! I like this blog it is produced very nice information...!!
Wow! I like this blog it is produced very nice information...!!
Great job dude ;-)
you have done the good job
you have done the good job, keep it up
Zip past the junk she wrote about yours truly and get into the heart of her excellent post.
By the way, xenonlit (formerly zumalicious -- sh*t, am I supposed to say that?) has a great call to action for those of us who are citizen editors or reporters.
This hub page is very useful as it includes almost each and every information regarding press release.I got very clear idea about press release from this content.
Does article writing still have an impact on SEO? I thought the search engines had become wise to it all?
The power of Search Engine Optimization in today's world of online business will never be dismissed by the web masters.
i'd never have thought of press releases as a way to improve rankings. great info! thanks
I have to admit I often thought some of the blurb you see in press releases is a bit of a waste of time, but I think I get it now having read your post. Cheers.
I like the valuable information you provide in your articles.
I will bookmark your weblog and check again here frequently. .
Some nice tips here, but I guess the article is quite old. However some tips are still very much valid.
Writing quality press release with good keyword density is boost the ranking of a website.
Excellent article! Press releases are one of the best ways to promote a new product. I learned a lot from your article about optimizing them. Thanks!
Hey Christine,
This is a fantastic resource on why Press Releases still work today. A really detailed post on it btw. Got to bookmark it and read all the details about it again. :)
So,now I have learned the creation of press releases and even hub pages too.let i go with this promotion method.
Seo Companies
I've read at least 20 articles about how-to-write SEO press releases and yours is one of the best. Nicely done! Thanks.
This is a good software that needs for some SEO release
This info is great, there is a lot to SEO its seems
This is a great post giving so much information about press releases.
Some really valid information -a nice resource for us new to press releases
many thanks
What a great SEO article! This will definitely help me with my press release.
This is excellent info, actually the most comprehensive information on PR sites and how to write that I've seen. Bookmarked for sure.
thnk you for article
i'd never have thought of press releases as a way to improve rankings. great info! thanks
There are so many valuable information. But I realized that it all boils down to great online press release writing. The rest of the 'techy-bit' follows through... Thank you for the help.
Very useful tips!
very useful informations, thanks!
This is the best SEO article on how to optimise a press release I have ever read! Thank you so much!
Some nice tips here, but I guess the article is quite old. However some tips are still very much valid.
it was great . two thumbs up for you :))
This is was so fantastic, great job here in How to submit in Press Releases website, thanks! More help http://goo.gl/NJH8k
Helpful post. You give all the detail while keeping it simple and organized. Thanks
This hub is absolutely fantastic. I am about to create a press release and I am so happy to have found this!
Great information!
Press Releases is very important to get a websites massive traffic to websites/blogs and increase hits to website to make fast and easy money
thank you for great post
Thank you very much for a detail hub on this topic, it is very useful discussion and helpful to us, thank you again.
Excellent post! I'm going to do a press release for my site: http://www.butanelighterswholesale.com and see if it helps my rankings!
Nice hub. My company is going to be publishing a press release this week. I thought it would be nice to brush up on all of the best practices.
Thanks,
Thanks for giving nice information about the press releases.
I had just read another article on how to write a SEO press release and I found it left me cold, I was no further ahead when I had finished and I left a comment saying so.
BUT this is different! All I can say is Wow. You have impressed me with your knowledge and research on the subject. I am bookmarking this so I can refer back to it time and again.
Thank you for all this useful information and the videos are great!
I have written a few press releases but received very little response to them, maybe next time will be different.
Thanks again
I might even mention this on my blog. The Positive Power of Writing. www.carolmarlenesmith.blogspot.com
than you Christine. I have a grab file full of tips for writing a press release but this is the best I have seen and I like the fact that you have shown an example of the 'old' style and the 'new' style because everything I have is of the old style, no one has referred to the newer style above.
It's the difference between writing a press release and an article that is so important.
I am now going to use these tips as I have over 30 websites to promote.
Awesome article and I Tweeted forward!
So nice article with lots of information. It is really helpful. Thanks for your hard labour
Christine
Excellent advice. I am about to do do a press release on Scottish haggis (www.scottish-haggis.net) and hope your advice helps me!
Very very effective seo ideas, which could help me to promote my new seo site and expecting traffic.
Hi Christine, great work! Certainly will help me to write a successful press release for my company :)
I look forward to hearing a lot more from you christine! Great work!
Hichristine, it is my first time that i came to know details about the inside factors of seo press release. I have just started my long journey to way of my seo learning through your guidelines.
Lots of thanks
No other words. Just thanks for this guide. Very useful
Wow. This is an amazing Hub. Very thorough. Voted up!
Great hub....thanx for sharing!
Thank you for this hub! By far the most informative spot SEO Press Releases.
This is very helpfull post for seo professional.This is awesome post and very helpful post. Keep up the good work.
Also go to the link below to know something about SEO services
i found your site through search, yours site is a nice and excellent website.. contents are nice.. will grow higher in future
Joe 3 years ago
Wow, I can see just from a quick glance that there is a lot of valuable informaion here. I can't wait to read it all. Thank you Christine.